Insightful data, time, and talent are scarce while trying to generate above-market revenue growth
Poor internal and 3rd party data quality impede data-led decision making
Thousands of technology vendors cause market confusion; leading to the investment in the wrong solution
Mid-Market Sales and Marketing teams often have limited experience and capacity to solve complex commercial challenges
Traditional consulting is an expensive one-time event; insights age quickly and often become
RVP data science results in visibility into account potential & purchase probability. Proper targeting results in more wins, larger deals, and faster sales cycle.
Data synthesis and RVP experience improves value proposition, sales process, product, and pricing effectiveness; results in optimized customer acquisition cost.
Activation of our data enables accurate salesforce sizing and deployment, performance management process, and compensation plan design.
Marketing effectiveness improves when scored account data is fed into campaign systems. This creates functional alignment and accountability; results in improved Marketing ROI.
Over the past decade, Chris has helped hundreds of clients solve complex revenue growth challenges. His expertise spans multiple industries, including technology, manufacturing, healthcare, and business services. Recently, Chris led the commercial integration of two tech firms. Including product rationalization, account & prospect segmentation, coverage model, right-sizing headcount. Resulted in sustainable ~5% decrease in sales expense & $10M in cross-portfolio quick wins.
In the last 10 years, Bob has held roles that focus mostly on design and/or transformation of sales, account management and service models for technology companies. He has held several Head of Sales and CRO roles for top tier companies. Bob knows all too well the challenges of being a strong “lead from the front” revenue executive who has also been tasked with re-org and commercial upgrade projects. Bob has extensive experience in SaaS, AdTech, MarTech, FinTech, Financial Services, Fortune 100, Start-up and Middle Market. Bob is a trained executive coach. Bob has extensive global experience.
An experienced hands-on technology leader with a passion for solving business problems. A big believer in agile methods and creating a culture of empowerment, collaboration and customer focus in technology development. As a generalist not afraid to roll up his sleeves and code, define product strategy, perform sysadmin duties, rack servers or present to clients and investors. Extensive engineering and product management background gives John the business and technical foresight that many pure technologists lack.
She has over 20 years of interactive marketing experience and is passionate about merging online and offline data for better performing customer experience.
Heather started her data career running the first digital CRM program for PETCO Animal Supplies and has worked to build successful data businesses for Responsys, Oracle Data Cloud and MediaMath. She is an expert in both online and offline data contribution and commercialization.
A global Operating Executive with a passion for transforming commercial teams. John has held CRO, CMO, and Strategy roles for a Fortune 200, public company – ADP, as well as 3 Private Equity owned companies. He successfully transformed and grew each company. As a Senior Operating Partner for Cerberus Capital, John led the Commercial Practice providing top line improvement strategies and tactics for 20 portfolio companies and led the commercial diligence for over 50 targeted companies.